Paid Media
The science of finding audience, creating campaigns, and optimizing performance. Reach current and prospective customers with greater efficiency, from paid search to paid social platforms.
Media Planning & Buying
Target the right groups, measure, analyze and understand their behaviors and ultimately convert leads into customers with an integrated range of services, including:
- Media Strategy
- Audience Research & Development
- Media Mix Creation
- Targeting & Prospecting
- Attribution modeling
- Programmatic Media Buying
- Retargeting & Behavioral
- Mobile & Geo-fencing
Paid Search
Leverage one of the most cost-efficient forms of digital marketing by matching relevant messages with highly interested parties on a pay-per-click basis. Our team rigorously optimizes paid search campaigns to various client goals such as: lead generation, sales, and awareness.
Paid Social
Drive engagement by using Instagram, Facebook, LinkedIn and Twitter to capture what is often the largest performance investment opportunity after Google. Each platform has its own unique purpose, tone, and expectations which inform our approach. Paid social not only allows you to reach your core audience efficiently, but also can be a breakthrough way to reach like-minded and aspirational audiences for your product and brand.
Reporting
View any and all paid media efforts more clearly with robust and transparent reporting. Optimize campaigns more precisely with full visibility and complete views of required data. As certified Google 360 experts, we implement campaign and site tracking to ensure zero data loss. Senior marketing associates supply competitively advantaged insights into campaigns which make all the difference towards achieving KPIs.